Press Room

In the growing segment of men's grooming, men's skin care and men's anti-aging, FaceLube® Masculine Face Care™ and Anti-Aging Products are way ahead of the pack. We welcome press inquiries. Together, we can help educate masculine men about the advantages of putting their face on a maintenance schedule, starting today!

For press inquiries please contact us at


FaceLube Best Skin Care For Men, Antioch Meineke & O'Reilly Auto Parts Support Cheerleading Team for Disadvantaged Girls

FaceLube, the new line of masculine men's grooming and anti-aging skin care, recently partnered with Meineke Auto Care Antioch and O'Reilly Auto Parts Antioch to help raise funds for the Bay Point All-Stars Cheerleading Team. The All-Stars is a non-profit competition and cheer dance group primarily for low income and disadvantaged girls, where there's a heart wrenching story behind the smiles, and tales of determination and optimism despite the cards life dealt many of them.

Los Angeles, CA (PRWeb) August 2, 2011 – FaceLube Best Skin Care For Men, Meineke Car Care Antioch and O'Reilly Auto Parts Antioch came together to support the Bay Point All-Stars Cheerleading Team as part of a community appreciation day. The day-long event featured free BBQ, raffles for FaceLube's best skin care for men and face cream products, Meineke oil changes, O'Reilly car care packages, and cheer routines by the Bay Point All-Stars Cheerleaders.

Founded by Jamie and Maryann Plotnick, the Bay Point All-Stars Cheerleading Team is comprised of girls age 5-18. The only qualifications are good grades and good communication skills. No girl is turned away due to body shape, or income. There are currently 75 girls from an equal ethnic mix of white, African American and Spanish descent, and are divided into five teams which compete at different cheer levels. In 2009, the All-Stars took 2nd place at the Nationals in Las Vegas, but missed the last two years due to the lack of funds.

The girls are from a variety of backgrounds. Many are from low-income and single parent families, as well as families who lost their homes and are living in garages. One is the daughter of a single mother who is an Army veteran injured over a year ago while deplored overseas and has yet to receive benefits. Some of the girls are from loving and modest families. These girls look out for their less fortunate team mates and help support each other.

Many other girls have a story to tell and the tales aren't pretty. The squad is a way for them to escape the hardships of home. One girl's father is a drug addict and she's determined not to follow his example. She relies on the team for stability and moral support. Several are in foster care. One was beaten and raped in school.

"She was withdrawn and anti-social when she first joined," said Coach Jamie Plotnick. "Now, she's a vibrant young woman with a dazzling smile. I can't take away her pain, but I can help her regain her trust in people and give her something to look forward to in life."

The All-Stars are supported by local grants and donations, but have seen them diminish as a result of the housing crisis and budget cuts. The Pollack's daughter, Tessie, a high school sophomore and team captain, maintains the team's website so that money could go toward the squad. The girls aren't relying on hand-outs and grants this year. While many of the older girls already work to supplement their family's income and still keep up their grades, they are determined to raise their own funds toward the cost of attending the Nationals in early 2012, by selling funnel cakes and car washes on weekends at facilities donated by local businesses like Meineke Car Care Antioch.

"This community has seen its share of hardship from the housing crisis, but the All-Stars are our daughters and we have to take care of our own. The team might be lacking in funds, but when they're out there competing, they carry with them the pride of the whole community". Says T.J. Maran, Manager of Meineke Car Care Antioch.

The community supports the team's aspirations and gives what it can, but the cost of competition is high. The team needs sponsors for uniforms and transportation. Even tickets that enable them to compete can cost up to $250 per girl. On the All-Stars' wish list are a used van and an enclosed trailer to transport equipment.

"Small local charities like the All-Stars are tiny, but their hearts are no less golden than their big city counterparts," says FaceLube masculine men's skin care and anti-aging products founder, Candace Chen. "We want to give small local charities like the All-Stars a level playing field. They can't compete for funding with major charities, because they are not known outside their local communities. They need media exposure, a little luck and a break and FaceLube is proud to help tell their story. If you are a small, local charity with a story to tell, FaceLube would love to hear from you".

In the meantime, if you would like to help send the All-Stars to the Nationals, contact the team through their website, or make a purchase through FaceLube is donating 20% of the proceeds from sales on with the promo code – ALLSTARS. The same code will also take 25% off and free shipping on purchase of all premium FaceLube kits including top face cream for men Germany kit, best face cream Camelot kit, and best men's skin care ArtSciMEN kit. See FaceLube Promotions & Coupons page for details.


When Barbie Dumps Ken For Michelin Man - Beauty Industry Meets Automotive Giants, FaceLube Announce Summary of Multi-Year Study

With the women's beauty segment near saturation, increasing competition and diminishing profits, the beauty industry, like a seductive siren with its melodic promises of youth in a bottle, turned its attention toward assimilating new prey - men. Despite the much touted growth, the new FaceLube study shows that the size of the men's skin care market is a scrawny disappointment compared to the women's.

LOS ANGELES, CA (PRWeb) July 13, 2011 - FaceLube just released the summary of its multi-year study, 'Beauty Meets Beast: Behind the Scenes with Beauty Industry & Automotive Giants'. Barbie and the Michelin Man are as unlikely a pair, as beauty creams and motor oils. Having little in common, their chance meet-up's are car shows, where the Michelin Ride is the star attraction and Barbie takes her place on the side as optional equipment.

In the past decade, there has been an accelerated interest in the men's grooming sector, with several major beauty companies jockeying for prime retail and ad space for their newly minted men's skin care products line. Meanwhile, small players followed suit with independent retailers and online.

Although the men's grooming segment, particularly the men's skin care and anti-aging sector, has consistently surpassed all other beauty segments in the personal care category, the size of the men's grooming market is still relatively small compared to the women's.

According to the study's author, FaceLube founder, Candace Chen, "Several major beauty companies either pulled their men's skin care lines from premium retail shelves, or otherwise limited their exposure. Today, the majority of the largest beauty companies in the world have no men's skin care line, or no foreseeable plans of pursuing one."

Fascinated by this phenomenon, FaceLube began a multi-part study starting with extensive interviews with the beauty industry's senior management, whose companies are among the twenty largest beauty companies in the world, as ranked by revenue, and with small regional beauty firms.

FaceLube found two fundamental problems, with which the beauty industry struggled. One, male consumers did not embrace men's skin care and anti-aging as expected, because of the social stigma and psychological barrier attached to men's use of cosmetic products. Two, the beauty industry lacked the opportunity to educate men about the need for proper skin care routine, because men did not feel comfortable shopping at female-centric beauty retail venues.

When the beauty industry was asked to describe their ideal customer and the optimal retail environment for him, they were able to recite with perfect clarity his characteristics, income level, even make/model of cars he would drive. However, when told that the ideal customer and environment described was remarkably similar to those offered by the automotive industry, the beauty industry met the news with incredulity.

Chen recalls that, "Beauty companies, large and small, denigrated the automotive industry as 'grease monkeys' and categorically dismissed the automotive retail environment as 'dirty and dingy'. The beauty industry's perception is far from reality. The US automotive aftermarket segment is a $210 billion per year sector. In comparison, the US beauty industry's skin care market is around $4.5 billion per year. An average new car dealership generates more sales than a department store. A car is a significant investment and usually the second largest next to a home. Today's automotive waiting rooms and showrooms offer car owners comfort and convenience. Millions of dollars go toward making sure that these properties are inviting."

Part two of the study involved interviews with both niche and major automotive industry insiders. When the automotive industry was asked for their impressions about the beauty industry, automotive generally belittled beauty as 'girly fluff' and minced no words in expressing their dismay at the beauty industry's assaults on masculinity.

The two industries swapped misconceptions, until part three of the study, which brought both industries to the table in search of common ground, with FaceLube acting as facilitator. The study found that the automotive industry was unapologetically masculine, taking pride in the biggest, baddest engines with all the trimmings and reveled in pure muscle and horsepower.

Chen explains that, "The automotive industry pointed out that the beauty industry's solution to eliminating the social stigma and psychological barrier attached to men's use of skin care products - by idealizing the metrosexual image and ads touting the use of cosmetic products as a 'masculine decision', are unrealistic. The beauty industry should strive to work with men's nature, not against it".

The study notes that automotive industry demonstrated vision by being far more receptive about helping the beauty industry reach the male consumer and disseminate information about the lifestyle benefits of a properly maintained men's skin care regimen, than the beauty industry, which needed time to digest a proposal that required courage and foresight.

Chen concludes that, "The beauty industry would benefit from these findings tremendously. An alliance with the automotive industry would offer the beauty industry the unprecedented opportunity to cross promote with powerful world class brands and tap into a sophisticated retail network with strong ties to local communities. The automotive industry is the white knight that the beauty industry has been seeking all along. No one knows men as well as the automotive industry."

With a proposal this tempting, Barbie may very well dump Ken for the Michelin Men.


Move Over Metrosexuals, Hot, Virile Masculine Men are Back - FaceLube Debuts Masculine Men's Skin Care & Grooming Products in Automotive Waiting Rooms

A pampered ride now lends to fabulous skin with the debut of FaceLube's new masculine men's grooming and anti-aging skin care line in stores that herald all things automotive. Masculine men have spoken, and FaceLube listened, resulting in a product line that is radically shifting the way that masculine men shop for, view and take care of their skin.

Los Angeles, CA (PRWEB) July 14, 2011 - FaceLube masculine men's grooming and skin care line is hitting retail shelves this summer, but not the typical beauty aisle and department store counters where women congregate in hoards. In a bold and unprecedented move, FaceLube stakes its claim where masculine men hang out - encompassing all things automotive - from neighborhood quick oil change centers to new car dealerships where masculine men go to pamper his ride and 'Put His Face on a Maintenance Schedule'.

The makers of FaceLube debut the world's first line of masculine men's skin care and anti-aging products. Using no traditional female-centric beauty terms, FaceLube is designed to blend into the automotive environment. FaceLube has a story like no other. Candace Chen, founder of FaceLube, has 20 years in the automotive industry, a highly testosterone driven environment where she learned about the unique relationship between men and their rides.

Consumers who come across the FaceLube display in automotive locations often do a double take at FaceLube's package which resembles a high-end synthetic motor oil bottle. Indeed, the FaceLube logo resembles a motor oil spot, while the FaceLube product video is reminiscent of luxury car care commercials. According to Chen, "FaceLube is built from the ground up for masculine men. Men's motivation for taking care of their skin is different than women's. Proper masculine men's skin care isn't about looking pretty or young - it's about looking good, for that extra edge over the competition. He's entitled to high-performance men's skin care and grooming products that are aligned with his masculine nature and available at retail environments that are comfortable for and familiar to him".

The Beauty Industry has historically found it difficult to dispel the social stigma attached to the use of beauty products as a female ritual. Educating men about the need for proper skin care routine continues to be a daunting task, because many men are uncomfortable shopping for men's grooming products at female-centric retail locations. However, the prevalent beauty industry belief is that men need to change - to embrace feminine beauty ideals and products that are intrinsically female except for the 'for men' designation on the bottle. Countless marketing dollars have gone toward perpetuating the metrosexual male image, complete with his acceptance of traditionally feminine beauty rituals.

"FaceLube disagrees with the Beauty Industry's marketing approach to men", states Chen. "High-end men's skin care products shouldn't follow the same premise as women's; that to perpetuate their high-end-luxury image, the best face creams should only be sold at department stores and major beauty retailers. FaceLube makes high-end men's skin care products readily available to the public at retail locations where masculine men are comfortable shopping. FaceLube offers exceptional value for their money by cutting out fancy department store overhead and ad campaigns designed to help him get in touch with his inner feminine side." Judging by FaceLube's Amazon user reviews and Facebook following, the fans agree.

Another popular beauty industry marketing tactic is the targeting of women and reliance upon her to persuade the men in her household to use skin care products, because up to 70% of all men's skincare products are purchased by women for men.

FaceLube's response is another dramatic break from the traditional beauty industry. FaceLube takes the message directly to men. To resolve the stigma attached to the use of face creams and anti-aging skincare products as a female beauty ritual, FaceLube communicates with men through their natural affinity to their rides by using 'car talk' to educate men about the need for proper anti-aging skin care.

FaceLube not only draws analogies from popular vehicle maintenance services, but drives the point home by cross promoting FaceLube products with popular automotive maintenance services, such as oil changes and auto details. This strategy effectively breaks the psychological barrier between men and his acceptance of a proper skin care regimen as part of a healthy lifestyle.

FaceLube's 3 step system for masculine men's skin care is simple and delivers results. The FaceLube system includes a cleaner, treatment, and protectant. The product line utilizes new anti-aging technologies, combining natural super botanicals and high-performance science-based active ingredients to achieve realistic and sustainable results. FaceLube is not tested on animals and uses natural alternatives to controversial chemicals like Oxybenzone and sulfates.

With Americans on track to buy 13 million or more cars and trucks this year, as reported in a July 6, 2011 article by the Associated Press titled 'Auto industry, seeing new life, is on hiring spree', more people than ever, will be visiting automotive showrooms and waiting rooms where FaceLube will surely be ready to help masculine car owners experience the ultimate tune-up for both his face and his ride.


About FaceLube - FaceLube is a line of high performance results-based masculine men's grooming and men's skin care products. FaceLube was founded by Candace Chen, a 20 year veteran of the automotive industry and small business advocate. She is an appointed trade policy advisor on SMEs (Small & Medium Sized Enterprises) to two cabinet level officials - the U.S. Secretary of Commerce and the U.S. Trade Representative. Ms. Chen is a Next Generation member of the Pacific Council on International Policy, the western affiliate of the Council on Foreign Relations. For more information please visit