what drives us

FaceLube® Respects and Celebrates Masculinity

This is what The FaceLube® Pledge is all about:

  • Engage men as men - and reach out to men on their terms, in their world, and in a manner that is aligned with their masculine nature.
  • Respect masculinity - FaceLube® says ENOUGH to the traditional Beauty Industry's antics at feminizing men. FaceLube® takes the message directly to men. No sneaking around his back in an attempt to get to him - by getting through the women around him.
  • Create products and packaging that masculine men are proud to own and talk to their 'buddies' about. FaceLube® does not use common beauty terms with female characteristics. And no fussing with artsy fartsy tubes and jars.
  • Design marketing campaigns and incentives that cater to masculine men, rather than neglect and humiliate them.
  • Educate men, in language that is familiar and acceptable to them, on the advantages of proper Masculine Face Care™, so they make smart, informed decisions and enjoy the results and benefits they expect.
  • Understand that masculine men have buying preferences that are categorically different from women, and creating an experience that fits those preferences.
  • Acknowledge that for masculine men, proper Masculine Face Care™ is not about vanity, and it's not about looking young - it's about looking good. It's about getting the edge and getting ahead of the competition.

Men: Wouldn't you rather take your business where you know that your masculinity is respected and celebrated?

For more about the Beauty Industry's systemic campaign to feminize men, check out the article series - Why The Beauty Industry Hates Men